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JB Executive Coaching

We are a creative, committed, caring coaching company…with commercial impact, created in response to high demand from FTSE 100 companies.

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About Us

 

About us

JB Executive Coaching Ltd is a creative, committed, caring coaching company based in the UK and working with clients globally. We offer all the coaching programmes and practices organisations need to set up, support and sustain a coaching culture.  We partner with organisations to design unique interventions, programmes and processes that match their needs and boost the development, leadership and direction they are aiming for. 

We provide 1:1 coaching, coaching education programmes and consultancy to build coaching cultures. We have a proven track record of design and support for internal coaching cadres and in supporting organisations to bring in professional standards and competencies in how their coaches are trained and supported. 

The JBEC team is led by our Founder & Director, Jenny Bird who has been at the forefront of the coaching industry in the UK for over 20 years and is recognised for her pioneering thought leadership globally.

JBEC Values​

Collaboration

We foster a culture of co-created learning: openly collaborating with colleagues, clients, customers and suppliers to find mutually beneficial outcomes.

Transparency and Integrity

In all our dealings we “show our workings”. Life’s too short to play games.​

Creativity

We value and allow space and scope for experimentation and challenge standard methods and models to open new ways of understanding, presenting and proceeding.

Generosity

We go beyond expectations (our own and others’) to grow capacity and honour potential. We partner generously.

Growth and Development

Our work is entirely about the development and well-being of everyone we work with and for. We invest in our own continuous development. We support each other to grow.

Inclusion

Diversity is in our DNA, present in our team and integral to the experiences we bring to our client work. We are committed to developing and growing inclusive cultures in our own work and in how we support our clients.

Our coaching approach

At JBEC we are especially known for our creativity and tailored interventions. We partner with you to design unique interventions, programmes and processes.
We match our team to your needs and partner with you to create the development, leadership and direction you are aiming for. All our coaches are:

Chosen specifically for our work with you

Highly trained

Hugely experienced

Professionally supported

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Coaching Supervision and Mentoring

Jenny Bird has been at the forefront of the growth of coaching in the UK and is known for her passion for standards and professionalism in coaching. Her experience and wide connection in coaching give her unique access to the appropriate coaches and competencies for each piece of work you place with us.

Support of Internal Coaching Teams

We have a proven track record of design and support for internal coaching cadres. We design processes and protocols for coach and client engagement, monitor professional standards, offer group and individual ad hoc supervision, design and provide professional development based on organisational and client need and emergent themes from supervision and team meetings. Our team of experienced coach trainers and supervisors tailor these events to your coach team. We've worked with (for e.g.) the Open University and OPM to refresh, support and extend their coaching pools. We've developed masterclass events for NHS Trusts, CIPD and numerous ICF Chapters worldwide.

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"Creating a coaching culture and developing leaders as coaches is an important part of the people strategy at Hargreaves Lansdown. Having worked with Jenny for a number of years, there is no one who knows more about coaching standards than her. We wanted the best to help us deliver our coaching development, so Jenny agreed to expand her business offering and work with us on the coaching agenda."

Heather Cooper
Former Director of People, Hargreaves Lansdown

Meet our team

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Jenny Bird

Founder and Director of Education, Master Coach, Coach Supervisor

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Ruchi Shah-Mehta

Managing Director, Executive Coach,

Coach Supervisor, Coach Development Lead

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Barum Jeffries

Executive Leadership Coach, Coach Supervisor

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Robert Stephenson

Executive Coach,

Coach Supervisor

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Michele Kingston-Malone

Executive Coach,

Coach Supervisor

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Barry Joinson

Executive Coach,

Coach Supervisor

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Sylvana Caloni

Executive Coach

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Dana Lefeuvre

Master Coach

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Boris Prigmore

Master Coach

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Laura Woodward

Programme Co-ordinator and Office Support

We rarely name our clients though they often mention us! We like to work generously with our clients in long-term support. So often new models and processes emerge from our work together which are unique to your organisation.

Publications

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The Art of Coaching - A handbook of tips and tools

- By Jenny Bird & Sarah Gornall

Get it at:
AmazonWaterstones & Foyles

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How to Work with People... and Enjoy It!

- By Jenny Bird & Sarah Gornall

Get it at:
AmazonWaterstones & Foyles

Contact us


Empowering work and great cultures begin with connection.

Get in touch to explore how we can work together.

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©2026 JB Executive Coaching. All Rights Reserved.

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